Tpsy.

‘TPSY’ (tip-see) is a lifestyle brand owned and operated by full-service content incubator ZMG | Ruckus Factory. I was brought on board as a shooter/editor in April 2016 to work with a team of talented producers in creating a massive library of high-end evergreen lifestyle content. I since became Ruckus Factory’s lead cinematographer, a role which found me supervising the camera, lighting, and audio department, coordinating talent, as well as directing and shooting all TPSY content in-house at the Ruckus Factory Chicago studio. As lead cinematographer, I shot and edited some 200+ 45-second videos under the TPSY umbrella.

TPSY is a resource for millenials who want a smart, funny and reassuring guide on how to “adult better,” with content spread out across pillars such as health & beauty, fashion, food, cocktails, and pets. TPSY is on Facebook, Instagram, and the App Store.

Here is just a small sampling of my work across the TPSY brand.

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

TPSY is: Adulting Better

This is a brand sizzle reel I put together for ZMG | Ruckus Factory in May 2018 for the TPSY app on Apple TV and Roku. Featuring footage from some 200+ film shoots I directed over 2 years working as lead cinematographer for Ruckus Factory, and offering a peek at a few of TPSY’s content categories.

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

“TPSY’s Not Here to Judge. Just to Help”

A quick glimpse of what the TPSY brand is all about, this is a ‘Brand ID’ I put together as a teaser for the TPSY channel on Apple TV and Roku streaming apps.

TPSY Social Media Campaign 2017.

These selections highlight a Facebook + Instagram social media campaign ZMG | Ruckus Factory launched in 2017 that featured partnerships with social media influencers across different lifestyle verticals - Cocktails & Mixology, Food & Kitchen Hacks, Travel Tips, Fashion, Pets, and Health & Beauty. In addition to directing cinematography on film shoots and working directly with talent, I was responsible for creating a unique visual template and style guide to distinguish each series. I would design a custom graphics package and edit each influencer’s “story” into a piece which would then serve as a template for additional content made at scale.